Making an Informed Investment Decision
Guide 2


Making the Right Decision

Investing in the future and in companies that are changing the world is exciting and full of opportunity, but can pose significant risk for investors. In order to mitigate your risk it is critical to do your homework before investing.

Campaign Profile

All companies showcase their investment opportunity under the Investment Opportunities section. A short video is used to introduce the company’s product or service to potential investors. The campaign overview provides a summary of the company, its market, how it makes money, the use of the funds from this raise and the strategy to produce a return for investors. The campaign profile also gives an introduction to the company’s management team and their related experience.

Company Offering Document

All companies will provide an offering document or term sheet to raise capital through FrontFundr. The offering document will provide a greater amount of detail about the company and its investment opportunity beyond what is included in the campaign overview. More specifically, it includes information about the company’s short and long term goals, securities being offered, potential risk factors and rights given to investors.

Attending Events

Companies will typically host events throughout their campaign to give potential investors an opportunity to meet the team. Companies will typically pitch their business, similar to what you see on Dragons Den, and then open the floor up for questions. This is a great opportunity for you to become your own version of a ‘Dragon’ and assess the management team. Subscribe to the FrontFundr Newsletter to be the first to know about upcoming pitch events.

FrontFundr Blog

Here at FrontFundr, we work hard to create quality educational content to support our investors and entrepreneurs. Blog posts can be a great source to learn more about prospective companies, get the opinions of peer investors or get additional information on private company investing. Check out our top blog posts to help you make an investment decision.

Invest in what you believe in.

To date, we've built up a community of over 34,000 users, run 110+ successful funding campaigns, and helped businesses raise more than $140 million!