10 Years of Community Capital: Reflecting on a Milestone Night

By
Trieste Reading
June 18, 2025
4 min
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Last week, we marked a major milestone in the movement to democratize private markets in Canada—FrontFundr’s 10-Year Anniversary. It was more than just a celebration; it was a reflection of how far we’ve come together as a community of founders, investors, and changemakers shaping the future of funding and investing in Canada’s startup ecosystem.

Held in Toronto, the evening was a vibrant tribute to the collective energy, belief, and action that have powered FrontFundr since our very first investment in 2015.

Celebrating a Decade of Impact

We kicked off the evening by celebrating 10 years of progress:

  • 269 campaigns
  • $285M+ raised
  • Record-breaking growth in 2024–2025

But the real story lies in the people. From early believers to bold founders and passionate community investors, our journey has always been about more than capital—it’s about access, empowerment, and ownership.

Visionary Conversations on the Future of Access

In a candid and powerful conversation, our Founder & CEO Peter-Paul Van Hoeken sat down with Joe Canavan, the 2025 NACO Angel of the Year, to unpack the evolving world of angel investing and what it takes to build meaningful impact through capital.

Peter-Paul Van Hoeken (left) speaking with Joe Canavan (right) for a fireside chat on the future of investor access.

A few standout takeaways:

  • Back character, not just credentials. Joe shared how personal integrity, family values, and grit are often the most telling indicators of a founder’s long-term potential. “This is not a short-term journey—you’ve got to love these people,” he reminded us.
  • Quality over quantity. A smart cap table isn’t about numbers; it’s about strategic alignment. Angels and early investors should bring more than money—they should bring experience, perspective, and accountability.
  • Democratization drives innovation. While traditional angel investing has its place, platforms like FrontFundr are unlocking a new kind of access—where everyday Canadians can participate in innovation and growth from the ground up.
  • Policy shapes participation. The conversation also raised urgent concerns about Canada’s shifting capital gains tax regime. Both speakers emphasized that policy needs to incentivize risk-taking and investment in innovation.

Scaling Together: How Community Becomes Capital

The night continued with a high-energy panel moderated by Kate Grant of Fasken, featuring Maxwell Nicholson (Blossom), Christian Alicpala (HOVR), and Trieste Reading (FrontFundr). Together, they explored how startups can turn their users into co-owners—and why community capital is changing the way companies grow.

The conversation emphasized that a mission-aligned, authentic community is the foundation for any successful raise. “To be successful with this form of funding, it's so important to have a community—and to have an authentic community,” said Trieste.

Max shared how Blossom raised $1.93M almost entirely through their waiting list, while Christian highlighted the groundswell of support from HOVR drivers who wanted ownership in the platform they helped build.

The panel also explored how community investors can become a company’s most powerful advocates—and how founder authenticity, transparency, and timing all play critical roles in building trust and momentum.

From left to right: Kate Grant (Fasken), Maxwell Nicholson (Blossom), Christian Alicpala (HOVR), Trieste Reading (FrontFundr).

Key takeaways from the panel:

  • Community first: Your users are your future investors—engage and empower them.
  • Founder-led outreach builds trust: Phone calls, emails, and real conversations matter.
  • Authenticity over polish: Be transparent and human. Investors want to feel invited.
  • Investors = Advocates: Your community becomes your loudest champions.
  • Storytelling + momentum: Fundraising success aligns with key milestones and clear narratives.
  • Think long term: Set expectations around the journey—not short-term returns.
  • Leverage your identity: Being Canadian can be a powerful differentiator in global markets.
  • Community capital is the future: More inclusive capital access strengthens the entire startup ecosystem.

Celebrating Standouts in Community Capital

To close the evening, we honoured three companies that exemplify the very best of community-powered growth:

🏆 Sheringham DistillerySustainable Future Award
A model of triple-bottom-line excellence. From award-winning gin to green business certifications, Sheringham raised $1.2M while keeping people, planet, and profit at the core.

🏆 HOVREquity for Everyone Award
A startup rewriting the rideshare rules by giving drivers real ownership. Their campaign brought equity into the hands of the very people powering their platform.

🏆 Blossom SocialEquity Icon Award
A trailblazer in retail investing, Blossom’s lightning-fast raise broke national records. With 250,000+ users and a mission-driven approach, they’re proving that retail investors are here to stay.

Christian Alicpala, CMO of HOVR (left) with Maxwell Nicholson, CEO & Co-Founder of Blossom Social (right).

A Grateful Look Ahead

As we toasted to the future, one theme echoed loud and clear: community capital isn’t a trend—it’s the future of investing.

None of this would be possible without our incredible community and the partners who’ve backed us along the way. A huge thank you to all of our event sponsors:

💼 Event Sponsors: Fasken, Potomac Growth, Western Pacific Trust Company, HRU MIC, and Become. Media
🍸 Bar Sponsors: Proxies (currently live on FrontFundr) and Collective Arts (launching soon!)

To our team—across both offices—our volunteers, speakers, partners, and every founder and investor in the room: thank you. Your belief in what we’re building is what powers our mission.

The FrontFundr team minus a few members who couldn't make it to the event.

Here’s to the next 10 years of democratizing access to capital—together. 🎉

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Trieste Reading