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Your privacy is our number one priority.
Information We Accumulate
User-Provided Data: You provide us with personally identifiable or non-personally identifiable information, as the case may be, about yourself, such as your name and e-mail address, when you sign-up as a member of the Service. If you correspond with us by email, we may retain the content of your email messages, your email address and our responses.
FFS acts on behalf of its subscribers and other clients in the capacity of a data controller.
FrontFundr Financial Services Inc. processes your personal data as needed for the following purposes:(i) Provision of services – this includes the creation and management of your user account or delivery of digital content (legal basis: processing necessary for contractual performance or for the implementation of measures taken before a contract is concluded); (ii) Processing payments – this includes the maintenance of payments, together with payment processors (legal basis: processing necessary for contractual performance); (iii) Marketing activities – this includes the delivery of personalized content, targeting of advertising or the sending of newsletters (legal basis: legitimate interest) (iv) Determination and enforcement of FrontFundr Financial Services’ legal claims (legal basis: legitimate interest); and (v) Compliance with legislation.If necessary, FrontFundr Financial Services Inc. will ask you for permission to process your personal data. Using the Services provided by FFS may require, but is not exclusive to, the collection of the following data:
(i)Name, surname, and date of birth; (ii) Username and password; (iii) Address, telephone number, and email; (iv) Payment details (payment card information); (v) Your preferences and opinions on products and services; and (vi) Your browsing activity on our website.Further, if you register with the Service as an authorized investor, we will also ask you to provide us with additional information about yourself, such as your finances and employment record. We are obligated by securities legislation to make a determination whether or not a proposed investment is suitable for you. To assess the suitability of proposed investments, FrontFundr Financial Services Inc. may ask you for additional information related specifically to, but not exclusive of, your investment objectives, risk tolerance and investment knowledge and such other information which FFS deems necessary to provide its Services.
If you register with the Service as an issuer, we will ask you to provide us with information about your company, such as its officers and directors, owners and shareholders, jurisdiction of incorporation and financial information. Canada’s National Instrument 31-103, Registration Requirements, Exemptions and Ongoing Registrant Obligations, requires that we collect such information from you in order to comply with our own “know your product” responsibilities to you and our “know your client” obligations under applicable laws and securities regulations.
Your knowledge and consent are required before we collect personally identifiable information about you. Your consent is deemed to have been provided or revoked when you opt-in or opt-out within an appropriate box, click on a tab, link, enter personally identifiable information in an Investor Information Form or such other form as we may ask you to complete; or use an S-Signature to complete an agreement, acknowledgement or instruction. The electronic record thereof will be considered conclusive evidence of you having accepted, declined, or otherwise acknowledged such matter, absent manifest error by the Service. In line with the guidelines provided by CASL (Canadian Anti-Spam Legislation), your consent is implicitly provided for receiving communications from the firm and you may only opt-out from receiving certain communications, in accord with applicable Canadian securities laws.
All data that we receive is obtained directly or indirectly from you when you choose to use our Service. This includes the following situations:
(i) When you register on our website; (ii) When you subscribe to our newsletter(s); (iii) When you browse our website; (v) When you share content from our website; or (vi) When you interact with us thru email, chatroom, via social media platforms, or by other means not outlined here. Cookies: When you visit the Service, we may send one or more cookies—a small text file containing a string of alphanumeric characters—to your computer that uniquely identifies your browser, enables us to help you log in faster and enhances your navigation through the Site. A cookie does not collect personally identifiable information about you. The Service may use both session cookies and persistent cookies. A persistent cookie remains on your hard drive after you close your browser. Persistent cookies may be used by your browser on subsequent visits to the Site. Persistent cookies can be removed by following your web browser’s directions. A session cookie is temporary and disappears after you close your browser. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of the Site may not function properly if the ability to accept cookies is disabled.
Log-In File: Log file information is automatically reported by your browser each time you access a web page. When you view or sign-up with the Site, our servers automatically record certain information that your web browser sends whenever you visit any website. These server logs may include information such as your web request, Internet Protocol (“IP”) address, browser type, referring/exit pages and URLs, number of clicks, domain names, landing pages, pages viewed, and other such information.
Clear Gifs: When you use the Service, we may employ clear gifs (a.k.a. Web Beacons) which are used to track the online usage patterns of our users anonymously. No personally identifiable information from your FrontFundr Financial Services Inc. account is collected using these clear gifs. In addition, we may also use clear gifs in HTML-based emails sent to our users to track which emails are opened by recipients. The information is used to enable more accurate reporting, improve the effectiveness of our marketing and make the Service better for our users.
How We Use Your Information
We collect and use the information you submit to operate, maintain and provide to you the features and functionality of the Site or as otherwise permitted or required by PIPA or other applicable laws.
Some of the information or content that you voluntarily disclose for posting to the Site (for instance, in profiles or other user content you post) becomes available to the public. If you remove such content, copies may remain viewable in cached and archived pages or if other users have copied or stored your user content.
Certain pages of the Site are available only to investors who have been authorized to access those web pages on the Site. Such authorization requires completion of an investor information form and satisfactory background information screening and/or identification verification. Only authorized users of the Service may access such web pages.
By providing FrontFundr Financial Services Inc. with your email address you consent to our using the email address to send you service-related notices, including any notices required by law, in lieu of communication by postal mail. You may not opt out of some service-related communications. We may also use your email address to send you other messages, including changes to features of the Site and special offers. If you do not want to receive such email messages, you may opt out at any time by clicking “Unsubscribe” in any e-mail we send you. If you e-mail us directly, we may e-mail you back and keep records of all of our correspondence.
Opting out may prevent you from receiving email messages regarding updates, improvements or offers.
FrontFundr Financial Services Inc. may use certain personally identifiable information about you and/or your user content. We do this for such purposes as analyzing how the Service is used, diagnosing service or technical problems, maintaining security, and personalizing advertisements and promotions.
How We Disclose Your Information
In order to provide you with the services you request, your personal data may be provided to:
(i) Selected employees of FFS; (ii) Service providers—those ensuring provision of the services provided by FFS, in particular software services providers, 3rd party identification service providers, background search providers, marketing providers, customer service providers, and distributors of marketing and other materials such as newsletters, including employees of such entities; (iii) Tax advisors, professional advisers (e.g. auditors, lawyers), including employees of such entities; (iv) Entities providing payment services; and (v) Social media providers—using the services of FFS together with a social network may require FFS to share your personal data with social media providers. Personally Identifiable Information: FrontFundr Financial Services Inc. may share your personally identifiable information with third parties for the purpose of providing services to you. We may also provide personally identifiable information to issuers to which you have initiated an investment for the purpose of completing an investment. We may store personally identifiable information in locations outside the direct control of the Service (for instance, on servers or databases co-located with hosting providers).
As we develop our business, we may buy or sell assets or business offerings. Customer, email, and visitor information is generally one of the transferred business assets in these types of transactions. We may also transfer such information in the course of corporate divestitures, mergers, or dissolution.
We may share non-personally identifiable information (such as anonymous usage data, referring/exit pages and URLs, platform types, number of clicks, etc.) with interested third parties to help them understand the usage patterns for certain FrontFundr Financial Services Inc. services.
Non-personally identifiable information may be collected about your usage of the Site and aggregated with data from other users (“Aggregate Data”). This Aggregate Data is anonymous. Aggregate Data is collected to build higher quality, more useful services by performing statistical analyses of the collective characteristics and behaviour of our users. We may provide statistical information based on this data to advertisers and other current and potential business partners.
How Long We Retain Your Data
Under Canadian securities legislation, FrontFundr, as an Exempt Market Dealer (EMD), must retain data associated with its securities business for a minimum of 7 years. After the 7 years following an identified transaction, a client may opt to delete data associated with this transaction but may not delete information associated with any subsequent transactions unless this data has reached the 7-year period stipulated for its retention.
How We Protect Your Information
FrontFundr Financial Services Inc. uses commercially reasonable physical, managerial, and technical safeguards to preserve the integrity and security of your personally identifiable information. We cannot, however, ensure or warrant the security of any information you transmit to FrontFundr Financial Services Inc. and you do so at your own risk. Please note that we cannot guarantee the security of account information. Unauthorized entry or use, hardware or software failure, and other factors may compromise the security of user information at any time; there is no guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards.
To protect your privacy and security, we take reasonable steps (such as requesting a unique password) to verify your identity before granting you access to your account. You are responsible for maintaining the secrecy of your unique password and account information, and for controlling access to your email communications from FrontFundr Financial Services Inc., at all times.
We strictly limit who is allowed to access the information and we keep this number to a minimum. In addition, we maintain physical and cyber safeguards, such as partial anonymization of data, server protection devices, and software to minimize possible loss, misuse, or alteration of your data.
Your personal data may be stored and processed in countries where FFS carries out business or where its service providers are located. These countries may apply different privacy rules than Canada. FFS has put in place appropriate contractual and other measures to protect your personal data when personal data are transferred to related parties or third parties located in other countries.
Choices and Rights About Your Personally Identifiable Information
You may decline to submit personally identifiable information through FrontFundr Financial Services Inc. and may withdraw your consent to us collecting, using or disclosing your personally identifiable information at any time by giving us reasonable notice, unless doing so will frustrate performance of a legal obligation (such a contract between you and our organization).
If you decline to submit information through FrontFundr Financial Services Inc. or withdraw your consent for us to collect, use or disclose personally identifiable information you have previously provided to us, we may not be able to provide certain services to you. The information that FFS is required to provide to you regarding the processing of your personal data may change over time or become outdated. For this reason, FFS reserves the right to modify and change these conditions at any time. If these conditions are changed, FFS will alert you, e.g. by a general announcement on this website, by email, or through your user account.
You have the following rights in relation to your data:
(i) To request access in order to correct or delete your personal data, as well as to restrict its processing; however, your right to delete or restrict processing is applicable only if FFS is not required to process it on another legal basis (i.e. compliance with a legal obligation); (ii) Depending on the extent of processing of your data in order to manage your user account and comply with purchase or other contracts, you are entitled to the portability of your personal data; and (iii) If you have not completed an investment through FrontFundr, you can delete your profile through your settings page.If you have a completed investment, your data must be saved for 7 years from the date of your investment in accordance with Canadian Securities Law. After the 7-year period, you may request to have your data deleted by reaching out to us at firstname.lastname@example.org. The information that FFS is required to provide to you regarding the processing of your personal data may change over time or become outdated. For this reason, FFS reserves the right to modify and change these conditions at any time. If these conditions are changed, FFS will alert you, e.g. by a general announcement on this website, by email, or through your user account.
Accuracy of Your Personally Identifiable Information
We will make reasonable efforts to ensure that the personally identifiable information we collect, use or disclose is accurate and complete, but cannot necessarily verify the personally identifiable information you provide to us. If you wish to correct any errors or omissions in your personally identifiable information that is under our control, contact us using the information below.
If we are satisfied that your request for correction is reasonable, we will, as soon as reasonably possible, correct the personally identifiable information and send the updated personally identifiable information to each organization it was disclosed to in the year before the correction is made. If we do not correct your personally identifiable information, we will note the requested correction on copies of the personally identifiable information under our custody or control.
Access to Your Personally Identifiable Information
You have the right to access your personally identifiable information under our custody or control. A request for access to your personally identifiable information must be made in writing to the address below. We may require individuals to prove their identity before giving you access to your personally identifiable information.
We will provide you with: your personally identifiable information under our control, information about the ways in which such information is or has been used, and the names of the individuals and organizations to which such information has been disclosed. We will provide the requested personally identifiable information within 30 business days after it is requested or give you written notice if we need more time to respond.PIPA allows us to charge a minimal fee for providing you with access to your personally identifiable information. If a fee is required, we will give you a written fee estimate in advance. We may require payment the fee before releasing the requested personally identifiable information.
In some cases, we may not give an individual access to certain personally identifiable information where authorized or required by PIPA to refuse access. If we refuse an access request, we will inform you in writing, stating the reasons for our refusal and outlining further steps that are available to you.
Links to Other Websites
This Policy is concurrently informed by the Personal Information and Electronic Documents Act (“PIPEDA”), and the General Data Protection Regulation (“GDPR”).
Last updated on 2022-05-30
Giving everyone access to early-stage startup investing.
FrontFundr Financial Services Inc. (FFS), doing business as FrontFundr and SMV Capital Markets, is registered as an exempt market dealer in BC, AB, SK, MB, ON, QC, NB, NS & YT. Investing in crowdfunding and exempt market offerings has significant risk. Investors may not be able to resell quickly or at all. An exempt market security holder may also receive limited ongoing issuer information. You should invest only if you are prepared not to receive any return on your investment and/or lose your investment in its entirety.