Powering the Future of Transportation: Edison Motors’ Record-Breaking Raise

By
Trieste Reading
March 12, 2025
4 min
Share this post

Edison Motors, a Canadian clean tech company, is rewriting the future of heavy-duty transportation. In 2023, they built Canada’s first production electric hybrid work truck, proving that sustainability and performance can go hand-in-hand. With technology that reduces fuel consumption by 20–100%, Edison is creating powerful, eco-friendly alternatives to traditional vehicles—and building a movement around clean transportation.

In December 2024, Edison launched their equity crowdfunding campaign on FrontFundr, just ahead of the holidays. Backed by a highly engaged online following—620,000 TikTok followers and 495,000 YouTube subscribers—Edison’s campaign soared past expectations. In just one week, they hit the maximum $1.5M crowdfunding exemption limit, becoming the first company in Canada to ever achieve this milestone. By the close of 2024, Edison had successfully raised $2.4M from 1,231 retail and accredited investors.

With plans to build nine prototypes in 2025 and establish a factory in Golden, BC, Edison is scaling up to meet growing demand for sustainable transportation solutions.

Edison’s raise in a snapshot

  • $2.4M raised in 2024 from retail and accredited investors
  • $1.5M crowdfunding cap hit in just 1 week—a Canadian first
  • 1,231 investors participated in the 2024 campaign
  • 620K TikTok followers and 495K YouTube subscribers fueled momentum
  • Plans to reopen the round in 2025 with an Offering Memorandum to raise up to another $5M

A mission-driven community at the core

From the start, Edison built its brand on transparency, education, and community. The founders shared the process of designing and building trucks openly with their massive social media audience. Their no-nonsense style resonated deeply with both truck enthusiasts and sustainability-minded investors.

By tapping into this community, Edison transformed passive followers into active co-owners. Supporters weren’t just buying into a business—they were backing a bold vision to reshape the transportation industry.

As the campaign hit milestones, Edison amplified momentum by sharing real-time updates, clear calls to action, and future-facing goals. Investors rallied around the mission, eager to be part of a Canadian-made clean tech breakthrough.

Social media as the growth engine

Much like their trucks, Edison’s crowdfunding campaign ran on power and momentum:

  • Authentic storytelling across TikTok and YouTube, where founders showcased prototypes and shared behind-the-scenes updates.
  • Transparent engagement, turning followers’ curiosity into trust and ultimately into investments.
  • Community-driven virality, with investors amplifying Edison’s story across platforms.

This organic engine helped Edison become one of the most visible and accessible raises in Canadian crowdfunding history, while spending little on traditional advertising.

Building what comes next

Edison Motors isn’t stopping at a record-breaking raise. Their 2025 goals are ambitious:

  • Constructing nine new prototypes
  • Establishing a factory in Golden, BC
  • Fulfilling 2,000+ pre-orders
  • Raising up to $5M to scale operations under an Offering Memorandum

Edison is proving that Canadian clean tech can inspire both grassroots supporters and large-scale investment.

Edison’s crowdfunding campaign shows how powerful community can be when paired with innovation. By inviting everyday Canadians to invest, Edison didn’t just raise capital—they built a movement that will fuel their journey for years to come.

To learn more about raising capital on FrontFundr, visit our raise capital page. If you’re ready to reach out to our team, fill out our online application!

Share this post
Trieste Reading