ecologyst’s goal is to build the clothing brand that mother nature would want us to have. In other words, it intends to build and continually evolve the most sustainable clothing brand this planet has ever seen. Part of that mission is to help people find their connection to nature. As a result of that mission community is extremely important to the Ecologyst ethos. As Ecologyst’s founder, Rene Gauthier, put it, “They are how we exist. Without the people that demand and support what we create there would be no Ecologyst.”
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Campaign Results

What were the overall results

Funds raised
investments completed
unique investors

How they were achieved

Powerful, self-serve product and growth analytics to help you convert, engage, and retain more users.
% raised under OM or AI exemption
% FrontFundr community

“Each quarter we send out an investor update," Rene explained, "This update used to go to a handful of peeps. In January of 2019, we started thinking about how much effort was going into this update and our desire to increase transparency with our customers. So, we decided to test sending it to our entire email list. We had great feedback from this test and one of most common replies was: “Can I be an investor too?” This spurred us to seek ways for us to enable our customers to become also owners of our business. So like so much of what we do, we chose this route of financing because our customers asked for it.”

Ecologyst was exceptional in how they were able to promote their capital raise. The team was able to:

Promote a public goal to be 20% community owned as a major social advertising strategy

Promote their raise on every receipt, in-store and online, with a call to action to invest.

These initiatives secured high levels of conversion and thefunds raised were used to help grow the company. “We have 4 main growth goals. First is to expand the capacity of our own factory so that as we can scale we can maintain at least 30% of our production in house. 2nd, we’ll be leaning into the marketing of our e-commerece business to further accelerate the growth there," from Rene, "Last year we did 450k in sales online with a marketing spend of 60k. We’re going to push that marketing spend to 200k and expect to surpass 1M in e-commerce sales this year. 3rd and similar to last year we have a set of new products we’ll be developing. Most of the new products on our road map are in the outerwear category. Lastly, we’ll be continuing to build out the film production side of our business.”

Parallel to their campaign, ecologyst saw 3x annual e-commerce growth in 2020.

“Listening. Our real super power is our ability to listen to our community and provide them what they are asking for from us.”

Rene Gauthier
Founder and CEO, ecologyst

Communicate with your investors

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A seamless investing experience

A fully digital process allows our community, your advocates and anyone in Canada to invest in 30 seconds.

Analytics to support your raise

We provide a host of campaign analytics to ensure you're up to date with what's working and what's not working.

We’ve helped companies across Canada raise

Case studies from some of our amazing customers.
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Toro Beverages
“I believe that the people who will support us along this new journey should benefit as we grow and push boundaries. Creating a way for them to play a bigger part was a natural step in my commitment to doing things differently.”
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“Ultimately crowdfunding is just another marketing exercise. You certainly don’t need to be an expert, but you do need to understand the basics. Clear, consistent message, something people understand and can relate to.”
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“Every meeting we had with FrontFundr made me more comfortable. Speaking to a group who understood marketing. Working and seeing that everyone on your side was pro, knew what was going on, made it a lot easier.”
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Key Living
“I was a venture capatalist for 10 years having co-founded Plaza Ventures. Investment crowdfunding was not an option 5-10 years ago at Seed Stage, whereas now it is, and it’s a strong compliment to VC investment.”
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Macaloney Brewers
“Investments in our business start at only $500 and come with a series of awesome beer and whisky themed perks including product discounts, free merchandise, and access to our 3-day brewing and distilling academy.”
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“Listening. Our real super power is our ability to listen to our community and provide them what they are asking for from us.”
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TSS Rovers FC
“Working with FrontFundr was fantastic. It was like adding an entire management division to our team. They supported us in areas we were unfamiliar with allowing us to focus on our strengths and together we built a campaign that would see us reach our objectives and beyond. A true alignment of values and philosophy making for remarkable outcomes. Like we say at our club, Together One.”
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Stay Wyld Organics
“We value content that attaches to people's hearts. It's not just about the numbers; it's about creating meaningful connections. The success of our campaign was due in part to our Wyld Tribe. They'll be with us to the end of this journey.”