ecologyst

“Each quarter we send out an investor update," Rene explained, "This update used to go to a handful of peeps. In January of 2019, we started thinking about how much effort was going into this update and our desire to increase transparency with our customers. So, we decided to test sending it to our entire email list. We had great feedback from this test and one of most common replies was: “Can I be an investor too?” This spurred us to seek ways for us to enable our customers to become also owners of our business. So like so much of what we do, we chose this route of financing because our customers asked for it.”

Ecologyst was exceptional in how they were able to promote their capital raise. The team was able to:


Promote a public goal to be 20% community owned as a major social advertising strategy

Promote their raise on every receipt, in-store and online, with a call to action to invest.

These initiatives secured high levels of conversion and thefunds raised were used to help grow the company. “We have 4 main growth goals. First is to expand the capacity of our own factory so that as we can scale we can maintain at least 30% of our production in house. 2nd, we’ll be leaning into the marketing of our e-commerece business to further accelerate the growth there," from Rene, "Last year we did 450k in sales online with a marketing spend of 60k. We’re going to push that marketing spend to 200k and expect to surpass 1M in e-commerce sales this year. 3rd and similar to last year we have a set of new products we’ll be developing. Most of the new products on our road map are in the outerwear category. Lastly, we’ll be continuing to build out the film production side of our business.”

Parallel to their campaign, ecologyst saw 3x annual e-commerce growth in 2020.