Macaloney Brewers

When asked what has been thew greatest surprise in founding a distillery, CEO and Founder Graeme Macaloney said, “I’ve been absolutely amazed by the passion of the community! For many of our investors, it’s not just an investment but also about being involved in something they really care about. For instance, one investor used our single malt spirits to create a single malt infused maple syrup. Countless others have taken it upon themselves to introduce our beers and spirits to all their friends and family. The positivity is amazing, and it gets even better when we will fill a room with all these passionate people. Instant friendships are made and the banter is wonderful. It’s not just a community you’re joining, it’s a family! Plus, what other investment gives you perks like discounts on beer and whisky?”
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Campaign Results

What were the overall results

Funds raised
investments completed
unique investors

How they were achieved

Powerful, self-serve product and growth analytics to help you convert, engage, and retain more users.
% raised under OM or AI exemption
% FrontFundr community

Had you tried to raise money before using FrontFundr?

“Our previous (pre-crowdfunding raises) always had a $10,000 minimum investment.”

Why FrontFundr?

“Frontfundr offered a fantastic way to reach smaller investors who would otherwise be excluded from our equity raises. It is Canada’s most experienced and farthest reaching platform. The onboarding and processing of new investors can be quite labour intensive when done manually, so it never made financial sense to target investors below $10,000 until we launched our crowdfunding campaign.”

“Now, our ongoing Frontfundr raise only has a $500 minimum investment which opens the door to a lot of passionate beer and whisky enthusiasts who couldn’t previously invest. This ability to quickly produce exceptional single malts means we  can quickly turn a profit on capital we invest in whisky inventory. The earnings from any whisky sales we make can then be reinvested back into more whisky inventory for accelerated growth. Our crowdfunding campaign allows us to jumpstart this cycle and drive toward global expansion much more quickly. The more capital we raise today, the more whisky we will be able to distill, and the greater our revenue will be in 2-4 years time! This will in turn help us reach a liquidity event much more quickly and hopefully build an excellent Return on Investment for our investors.”

What did Macaloney do extremely well?

Offering great perks. Users invested because of the product focused perks offered throughout their raises.An investor roadshow. Arranging Whisky tastings nationwide for potential investors. This worked extremely well for securing larger investments. They even did a virtual tasting during covid where they shipped tasting packs to ticket holders ahead of the virtual event.

“Investments in our business start at only $500 and come with a series of awesome beer and whisky themed perks including product discounts, free merchandise, and access to our 3-day brewing and distilling academy.”

Chief Executive Officer, Macaloney

We’ve helped companies across Canada raise

Case studies from some of our amazing customers.
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Toro Beverages
“I believe that the people who will support us along this new journey should benefit as we grow and push boundaries. Creating a way for them to play a bigger part was a natural step in my commitment to doing things differently.”
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“Ultimately crowdfunding is just another marketing exercise. You certainly don’t need to be an expert, but you do need to understand the basics. Clear, consistent message, something people understand and can relate to.”
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“Every meeting we had with FrontFundr made me more comfortable. Speaking to a group who understood marketing. Working and seeing that everyone on your side was pro, knew what was going on, made it a lot easier.”
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Key Living
“I was a venture capatalist for 10 years having co-founded Plaza Ventures. Investment crowdfunding was not an option 5-10 years ago at Seed Stage, whereas now it is, and it’s a strong compliment to VC investment.”
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Macaloney Brewers
“Investments in our business start at only $500 and come with a series of awesome beer and whisky themed perks including product discounts, free merchandise, and access to our 3-day brewing and distilling academy.”
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“Listening. Our real super power is our ability to listen to our community and provide them what they are asking for from us.”
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TSS Rovers FC
“Working with FrontFundr was fantastic. It was like adding an entire management division to our team. They supported us in areas we were unfamiliar with allowing us to focus on our strengths and together we built a campaign that would see us reach our objectives and beyond. A true alignment of values and philosophy making for remarkable outcomes. Like we say at our club, Together One.”
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Stay Wyld Organics
“We value content that attaches to people's hearts. It's not just about the numbers; it's about creating meaningful connections. The success of our campaign was due in part to our Wyld Tribe. They'll be with us to the end of this journey.”