Had you tried to raise money before using FrontFundr?
“Our previous (pre-crowdfunding raises) always had a $10,000 minimum investment.”
“Frontfundr offered a fantastic way to reach smaller investors who would otherwise be excluded from our equity raises. It is Canada’s most experienced and farthest reaching platform. The onboarding and processing of new investors can be quite labour intensive when done manually, so it never made financial sense to target investors below $10,000 until we launched our crowdfunding campaign.”
“Now, our ongoing Frontfundr raise only has a $500 minimum investment which opens the door to a lot of passionate beer and whisky enthusiasts who couldn’t previously invest. This ability to quickly produce exceptional single malts means we can quickly turn a profit on capital we invest in whisky inventory. The earnings from any whisky sales we make can then be reinvested back into more whisky inventory for accelerated growth. Our crowdfunding campaign allows us to jumpstart this cycle and drive toward global expansion much more quickly. The more capital we raise today, the more whisky we will be able to distill, and the greater our revenue will be in 2-4 years time! This will in turn help us reach a liquidity event much more quickly and hopefully build an excellent Return on Investment for our investors.”
What did Macaloney do extremely well?
Offering great perks. Users invested because of the product focused perks offered throughout their raises.An investor roadshow. Arranging Whisky tastings nationwide for potential investors. This worked extremely well for securing larger investments. They even did a virtual tasting during covid where they shipped tasting packs to ticket holders ahead of the virtual event.