Stay Wyld's approach was founded on their Wyld Tribe - existing consumers already engaged with their products. Influencers were carefully chosen based on their authentic experiences with Stay Wyld's products, ensuring a genuine connection rather than a mere promotional partnership."
We've never wanted fake influencers paid to say what they're saying to make a dollar." Chris stated, "We wanted genuine people who are actually using the products and feeling the benefits."
One prominent inclusion to the influencer campaign was an 2x Olympic Gold medalist snowboarder. With over 505,000 followers, Stay Wyld was able to boost their post with ad dollars, amplifying the already wide reach.
Stay Wyld’s overall campaign focus was on organic growth, storytelling, and genuine engagement highlighting the significance of building relationships rooted in authenticity rather than sheer numbers. This approach not only fortified their investor base but also fortified their brand advocacy, laying the groundwork for sustained growth.