SG REOT was able to reduce costs by 60% while saving time and reducing its salesforce by processing its raise via FrontFundr. SG REOT has raised funds across Canada for various projects using traditional platforms and private individuals. With every passing day they thought that the time it takes to put together an offering seemed more unreasonable. Additionally, one of its main goals was to ensure its offering had as many investor protections in place as possible. Assembling a structure which keeps investors’ best interests and representation by 3 Independent Trustees takes time and resources. We have been successful in the past raising funds, but it did not come without other challenges. It was also nearly 3x the cost to business and that comes straight out of investors’ returns.
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Campaign Results

What were the overall results

Funds raised
investments completed
unique investors

How they were achieved

Powerful, self-serve product and growth analytics to help you convert, engage, and retain more users.
% raised under OM or AI exemption
% FrontFundr community

“I started in 1992 as a Financial Planner and quickly moved to achieve my professional designations and then into management. My team has managed assets for investors exceeding $200M over the last25 years. When 2008 hit our economy hard, I worked with private equity groups looking to capitalize on real estate, mainly in the southern states and a few choice locations in Canada. During this time I had the privilege of conducting DueDiligence on over 100 projects which also allowed me a look under the hood and behind the scenes of not only the project, but the management team.We have raised funds across Canada for various projects using traditional platforms and private individuals. We wanted to make a move to a more modern approach to doing business, mainly eliminating salespeople from the process. This is a securities transaction and we know how important it is for people to understand the transaction process, they don’t need the pressure of commissioned salespeople.

Our SG REOT will build out over 500 homes during the next 5 years. That means we need more than a few investors. We also need 500 people to buy these homes. Every investor in our SG REOT has the first right to buy a lot or home at the release price ahead of any public (MLS) listing. Bottom line we need lots of people to see our business model. Our business plan and the SG REOT offering have a 5 to 7-year hold period. In 5 years, we will have returned our investors the majority of their funds at risk along with substantial profit sharing. We hope to still be delivering additional profit distributions to our investors. By this time we also will have created SG REOT #2.My career has been focused mainly on roles where our team is consulting on Private Investments.There are other “Portals” but this is the one that we choose based on our research and business needs. We wanted to make a move to amore modern approach to doing business, mainly eliminating salespeople from the process.

“Due diligence. My career was focused on consulting Private Investments. There are other ‘Portals’ - this is the one that we choose based on our research and meets our business needs.”

Doug Cerson
Founder, Sentry Group

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