We tried to avoid talking about crowdfunding altogether. It makes people think of Kickstarter, which is the complete opposite of what we wanted for our startup. I much prefer to think of FrontFundr as ‘angel investment at scale’. Think of Shark Tank, people know what that is. You want people to think of themselves as a super small shark. It’s the most powerful way to explain it.
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Campaign Results

What were the overall results

Funds raised
investments completed
unique investors

How they were achieved

Powerful, self-serve product and growth analytics to help you convert, engage, and retain more users.
% raised under OM or AI exemption
% FrontFundr community

Hardbacon were crystal clear on its company purpose. As a fintech startup, they’re on a mission to help Canadians make better financial decisions, by providing access to the right financial information at the right time. So when running its campaign, they knew they had to look for the ‘small sharks’ that were willing to support its vision. 

“You need to build momentum, create a narrative and work on that story, amplify everything and get your name out there. Look at one on one outreach, go to conferences, offer incentives, have a launch event - I did mine with FrontFundr in Vancouver. I organized about 10 talks by myself as well. It’s a great way to build up your network.” 

“There can sometimes be a bit of misconception about what equity crowdfunding really is. You need to communicate this very clearly, and explain to people that it is not the same as investing in the stock market. You want people to invest because they believe in the company and the long term vision.”Hardbacon’s first campaign was heavily driven by marketing outreach. Only 11% of its first investment group was from existing FrontFundr users. Over the years its investment has grown to focus on repeat investors.

“Ultimately crowdfunding is just another marketing exercise. You certainly don’t need to be an expert, but you do need to understand the basics. Clear, consistent message, something people understand and can relate to.”

Julien Bault
Chief Executive Officer, Hardbacon

We’ve helped companies across Canada raise

Case studies from some of our amazing customers.
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Toro Beverages
“I believe that the people who will support us along this new journey should benefit as we grow and push boundaries. Creating a way for them to play a bigger part was a natural step in my commitment to doing things differently.”
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“Ultimately crowdfunding is just another marketing exercise. You certainly don’t need to be an expert, but you do need to understand the basics. Clear, consistent message, something people understand and can relate to.”
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“Every meeting we had with FrontFundr made me more comfortable. Speaking to a group who understood marketing. Working and seeing that everyone on your side was pro, knew what was going on, made it a lot easier.”
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Key Living
“I was a venture capatalist for 10 years having co-founded Plaza Ventures. Investment crowdfunding was not an option 5-10 years ago at Seed Stage, whereas now it is, and it’s a strong compliment to VC investment.”
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Macaloney Brewers
“Investments in our business start at only $500 and come with a series of awesome beer and whisky themed perks including product discounts, free merchandise, and access to our 3-day brewing and distilling academy.”
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“Listening. Our real super power is our ability to listen to our community and provide them what they are asking for from us.”
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TSS Rovers FC
“Working with FrontFundr was fantastic. It was like adding an entire management division to our team. They supported us in areas we were unfamiliar with allowing us to focus on our strengths and together we built a campaign that would see us reach our objectives and beyond. A true alignment of values and philosophy making for remarkable outcomes. Like we say at our club, Together One.”
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Stay Wyld Organics
“We value content that attaches to people's hearts. It's not just about the numbers; it's about creating meaningful connections. The success of our campaign was due in part to our Wyld Tribe. They'll be with us to the end of this journey.”