“Equity crowdfunding helps us build an army of investors, who will then become customers and brand ambassadors for ToroMatcha,” Sam explained, “We are a consumer product, therefore the brand ambassador and the exposure aspects score a lot of points.”
Recognizing the power of community, Toro focused on direct outreach to their community and living in the channels their loyal audience already frequented.
But the driving force behind all of this? The storytelling.
By inviting individuals to invest in the vision, Toro successfully created a sense of ownership and pride among their investor community. Customers who already loved the product felt more connected to the brand, and more inclined to spread the word about the opportunity.
Toro’s strong community came through on the first raise and in the final days of the campaign, traction kept climbing, and the interest of the FrontFundr user base was piqued. For the second campaign, Toro was on the radar for the user base, resulting in 60% repeat investors.
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Giving everyone access to early-stage startup investing.
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